Design Lead, UX / UI / IA
2013–2014 • iOS & Android
Research shows that a child’s brain develops the fastest during the first five years of life. It also shows that small, simple efforts to stimulate neurological growth early in life can result in large long-term gains.
Since parents double as teachers during these years, it makes caregivers ask themselves, “Am I doing enough?,” “How can I do more?,” and “Where will I even find the time?”
The answer to these questions is Daily Vroom, a mobile app we created for the Bezos Family Foundation. The app works for one simple reason: it doesn’t ask parents to change their daily routines or add tasks to their already busy lives. Instead, Daily Vroom helps them see how activities such as, bath time, driving, grocery shopping and hundreds of other actions involved in parenthood are the only tools needed to help a child’s mind reach its potential.
The end result is more than just an app. Daily Vroom has become part of a broader educational movement. It has reached as high as the White House and President Obama’s efforts to improve early childhood learning on a national scale.
Vroom is, fundamentally, about relationships. The Daily Vroom app is an especially challenging design problem due to the variable nature of content, demographics, devices, and locations. To create ongoing relationships with the parents who use it, we tailored the product to be conscious of their busy schedules, while reminding them that Daily Vroom is available at appropriate times.
With repeated use of the tips within Daily Vroom, we hoped to establish new patterns for parents to use, with or without the app.